Conscious and Unconscious Bias
Conscious Bias concerns biased attitudes in favour or against persons or groups, usually in a way that is considered to be unfair. Conscious biases are aware, intentional and responsive. On the other hand, Unconscious biases are social stereotypes about specific groups of people that individuals form unintentionally, outside their own conscious awareness. Uncounscious biases are very common and they are more prevelant than conscious prejudice and often incompatible with one's conscious values.
Identifying and addressing conscious and uncounscious bias in the workplace can significantly prevent explicit prejudices based on race, age, gender, physical abilities, religion, sexual orientation and many other characteristics. It has been shown that such biases can have an impact on recruitment, mentoring and promotions. This can hamper equal opportunities for women in terms of selection and progression to a high-level management and leadership role. Moreover, if not properly addressed, unconscius bias can introduce unintentional discrimination in an organization and it can result in poor decision-making.